Mass Media

Mass Media refers to means of communication that reaches a large number of people.

Characteristics
Arguments in favor of Arguments opposing
It is a means of communication to a large number of people.
Mass media helps to distribute information to a large number of audience. Mass media may lack local or specific focus.
Information is generally distributed on one to many basis.
Mass media helps to create specialization in content distribution. A large number of mass media audience may act as passive recepients.

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