Mass Media refers to means of communication that reaches a large number of people.
|Arguments in favor of||Arguments opposing|
|It is a means of communication to a large number of people.|
|Mass media helps to distribute information to a large number of audience.||Mass media may lack local or specific focus.|
|Information is generally distributed on one to many basis.|
|Mass media helps to create specialization in content distribution.||A large number of mass media audience may act as passive recepients.|